YouTuber MrBeast expands his empire with animated series MrBeast Lab
Jimmy Donaldson, more popularly known as MrBeast, is the most-subscribed YouTuber in the world, with over 412 million subscribers. He’s known for viral philanthropy and high-stakes challenge videos but now, his content empire is expanding. After launching his controversial reality show for Prime Video, Beast Games he’s entering the world of animation with a new series — MrBeast Lab.
MrBeast just dropped the trailer for the new animated series and it’s giving Jujutsu Kaisen meets brain rot. The show’s style is a wild mix of chaotic, saturated visuals and hyper-fast energy — like a grown-up version of Dexter’s Laboratory with science experiments, villain showdowns, and bro humor.
The show revolves around a secret underground lab beneath MrBeast’s studio; it generates Hybrid Beasts, which are creatures fashioned from the toys, to fight digital invaders. The heroes face off against the Shroud, a shadowy force from another dimension threatening their world. The trailer reveals elevator chaos, popcorn monsters, and an animated MrBeast.
Produced by Stoopid Buddy Stoodios (Robot Chicken) and helmed by Sam Levine (writer/director for Wreck-It Ralph and DC League of Super-Pets), the 2D animation is aimed at kids, though older fans are clearly along for the ride too.
Based on MrBeast’s hit Lab Swarms toy line with Moose Toys — a range of slime-filled collectibles where mutated creatures are born from chaotic experiments in a secret lab — MrBeast Lab is a tie-in animated shorts series set to premiere this October. The toy line and show are part of MrBeast’s growing push into kids’ entertainment, with his target demographic being children aged six to 13.
The first 20 episodes will drop on Moose Toys’ YouTube channel, marking MrBeast’s first major push into scripted animation and signalling a bigger pivot from viral YouTube stunts to a full-blown entertainment universe.
The animated series builds upon the success of the MrBeast Lab Mutators and Swarms toy lines, which even won an award, with the producer reporting sales of more than 1,000 units in the first few weeks of being released.
Previously MrBeast released a reality show on Prime Video, Beast Games, which came under fire shortly after filming began in Las Vegas in mid-2024. The show faced many allegations, including contestants reporting unsafe conditions, lack of food and water, and delayed medical access. The reports claimed that people were hospitalised for dehydration, and later a lawsuit accused the production team of wage violations, sexual harassment, emotional distress, and false advertising.
Beast Games draws clear inspiration from Netflix’s Squid Game, with a massive real-life set, elimination-style challenges, and a huge cash prize, but swaps out the dystopia for a hyper-produced spectacle. MrBeast responded to most of the claims through his team, calling them exaggerated and rare exceptions, with a lawsuit still in process.
MrBeast Lab arrives at a time when the brand needs a narrative refresh, and this cartoon might be it. Unlike Beast Games, this project is tightly produced by established animation studios and targets kids and families, not viral shock value. The tone of the show is playful, not polarising — more from a spectacle to storytelling.
If the show lands well, it could reposition MrBeast not just as a content king but as a creator of kid-friendly franchises.
Fans are hoping this isn’t just a merch vehicle but fun, re-watchable content. With real producers and a clearer story, this signals a shift from viral stunts to sustained, serialised storytelling, and, if it works, we may be entering the MrBeast Cinematic Universe.
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